In the marketing industry, there are always new resources being released that professionals should take advantage of. From apps to plug-ins, check out which tools help digital marketers do their best work in the most efficient way.
SEMrush
If you want to be truly successful with your marketing endeavors, you need to have in-depth analyses of your website based on several important parameters. SEMrush was built to perform complete SEO audits of your website while simultaneously providing vital details such as:
- Backlink analysis
- Keyword research
- Competitive analysis
SEMrush makes it really easy to find the keywords your site is ranking for. Of course, you can also find out the keywords your competitors’ sites are ranking for, too. This can give you a leg up on your competition once you understand how to use the data SEMrush is delivering to you. SEMrush enables you to find all of the keywords for which any existing webpage on the internet is ranking.
Hootsuite
Thousands of social media gurus have been using Hootsuite for years so if you haven’t gotten on the bandwagon just yet, it’s time to add it to your strategy. Hootsuite gives you the power to handle multiple social media pages and post scheduled updates through a single dashboard. Many professionals say it’s one of the best social media management systems available, giving you the ability to track the activities of your social media pages and manage multiple campaigns under a single roof.
Buffer
Speaking of social media, Buffer is another great option for managing all of your social media posts in one place. It offers an interactive interface where you can schedule posts for all of your social media accounts at the simple click of a button. Many people prefer Buffer over Hootsuite because it offers a ton of analytics and a seamless homepage.
Canva
Canva is a powerful tool for small- and medium-sized businesses that have limited marketing departments. The site gives you the power to create graphics, resize photos, and perform many design functions, even if you’ve never even thought about creating a logo or making a fancy email campaign.
Tweet Chat
The whole world is on Twitter, which means your customers are, too. If you’re trying to engage with your target audience, you need to meet them where they’re paying the most attention. Tweet Chat uses Twitter’s main platform to display your next marketing campaign and allows you to host a conversation without all of the hassle. Use Tweet Chat to create a buzz around your upcoming events, then organize your own discussion so you can interact with your audience and build greater brand awareness.
Now that you know which tools digital marketers are using today, you’re ready to get started on the path toward greater success with your next campaign. If you’re still not sure where to start, reach out to a digital marketing agency that has a team of experts who can guide you on the road to success.